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How We Came to Bloom


Meet Pick A Bloom

Pick a Bloom was founded on love and laughter in small-town Surry, Virginia by us, a mother-daughter trio, who wanted to see our vision of fresh flower alternatives bloom to life. We were inspired, and pleasantly surprised, when we took the floral arrangements for our very own weddings into our own hands and discovered... Wow! We’ve actually got a knack for this. Not only was it fun and exciting, just the three of us awakening our creativity together, but, gosh darn, we had an honest to goodness talent with these Blooms. So, with some encouragement and prodding from our loving husbands who believed in us, we decided... We can do this! Together, we can do anything! Right then, we realized we had a rare opportunity, a gift from above, that would allow us to start a new journey together, just mother and daughters, and we weren’t about to let it pass us by.

Why Our Blooms are Special


All of our Bloom Arrangements are hand crafted with special care and close attention to detail by us, your personal Bloom Artists. We select only the finest of preserved flowers, paper flowers, dried flowers, dried foliage, and other natural materials to design unique, exquisite Bloom Arrangements for you, our lovely clients. Most importantly, though, these arrangements are made from hands of love, to sounds of laughter and with feelings of happiness from our hearts to yours. You see, it is our hope that everytime you open a box of our Blooms, you feel our wish for you to also live a life full of love, laughter, and happiness just as we are so fortunate to do every day, here at Pick a Bloom. 

Meet Paula!


Paula - Pick a BloomMeet Paula, one of Pick a Bloom’s founders, owners, and a member of the Bloom Artist Team. Paula currently lives with her wonderful husband of more than 30 years and their three dogs in a small Virginia town on the James River. Although she is not a native to Virginia and spent most of her life living in a big city, she has adapted quite nicely to the peace and tranquility of the outdoors. Paula loves adventure and most enjoys spending time going for walks, riding bikes, swimming, fishing, kayaking or doing just about anything one can do on, or in, the water. She recently celebrated her 50th birthday, which she spent hang gliding off of the sand dunes of the Outer Banks. If you haven’t guessed yet, summer is her favorite time of year, although she has been known to dawn a pair of skis in the winter. Paula can always get in the spirit of welcoming new challenges such as home remodeling projects or taking a new photography class. Another favorite way for Paula to spend her time is to have her house full of her boisterous, happy family. She has two daughters, two son-in-laws, and two awesome grandchildren who she just can’t seem to get enough of. Even though cooking and baking aren’t her favorite things in the world to do, Paula is well known, especially by her son-in-laws, for her talent in the kitchen! An amazing cook, an adventurist, an outdoor enthusiast, a lover of Summer, and the family keeper - that’s Paula!

Paula and Pick a Bloom are a perfect match. She just loved the idea of building a new business using innovative products that are so beautiful, yet very underused in the floral business. Becoming a dried floral Bloom Artist came naturally to Paula as she likes working with things that are unique, yet beautiful. She so enjoys blending the right mix of textures and colors to bring her client’s vision to life. The joy of seeing and/or hearing someone’s happy reaction to her beautiful creations, and their amazement of how stunning dried and paper flowers can be, is always enough to put a smile on her face. Paula is an avid bargain hunter too, so knowing that she can provide the same beauty of fresh flowers, without the short lifespan, to her clients, really satisfies that bargain hunting spirit of hers! Although creating is Paula’s favorite thing to do, she is also in charge of some of the more mundane tasks, such as inventory, bookkeeping and doing the company taxes. She takes pride in this, though, as she figures she is the Mom and the most responsible! While it’s certainly a joy for Paula to spend time in the Bloom Studio, her absolute favorite days are when she gets a surprise visit from her smiling grandchildren! Paula’s wish is that those smiling faces and the happiness she feels in the Bloom Studio can be felt by you through her work!

Meet Annie!


Annie - Pick a Bloom

Meet Annie, one of Pick a Bloom’s founders, owners, and a member of the Bloom Artist Team. Annie lives in small town Surry, Virginia with her husband, daughter, daughter-on-the-way, and their 6 pets. They settled down in a quiet riverside community where her parents can be found in just a scenic walk down the road. In the warm spring and summer months, Annie enjoys spending much of her time down on the sandy banks of the James River, soaking up the sun, swimming, fishing, kayaking and hunting for sharks’ teeth with her family. Getaway camping trips to the cool woods or to the warm beaches, in the family RV, is another favorite way for Annie to spend her time. While Annie is admittedly terrified of bugs, especially the flying kind, she is a nature lover at heart and will brave the bugs for the great outdoors any day - just not without her bug spray! An avid lover of hot sun, warm sand, cool water, family vacations, furry critters, delicious food - especially pizza, country backroad drives, Jesus, her family, and flowers of course - well that pretty much sums up Annie!

In the Bloom Studio, you can often find Annie designing a new dried flower creation, creating content or providing quality control on outgoing orders. Annie has an eye for detail, a knack for writing, a gift for understanding people’s needs, and a love for making new creations. These qualities make Annie an awesome Bloom Artist and an invaluable member of the Pick a Bloom Team. One of Annie's favorite things about her many roles at Pick a Bloom is knowing that through her work, she is helping to educate Brides on a lovely, more budget friendly and longer lasting option to fresh flowers that most don't even know about.  Although she may also be lovingly nicknamed the “flower pig”, as she isn’t known for keeping the tidiest workstation while creating, her designs are worth the mess and she remains an influential and respected member of Pick a Bloom. Annie truly loves having the unique opportunity to work with her sister and mom in an atmosphere of family, love, and happiness that's created in their Bloom Studio each and every day. Annie’s hope is to pass on that same atmosphere and experience on to each and every one of you, her lovely clients!

Meet Samantha!


Sam at Pick a Bloom

Meet Samantha, one of Pick a Bloom’s founders, owners, and a member of the Bloom Artist Team. She, her husband of 7 years, their handsome lil’ son, and their 13 year old fur baby currently reside in the lovely town of Williamsburg, Virginia. They are expecting their first baby girl this summer and couldn’t be more excited about this new little addition to their family. Samantha was born and raised in Southern California, but relocated to Virginia due to her husband’s career in the military. She loves the small town feel of Williamsburg and is happy to have finally found her home sweet home. Samantha is a lover of all things summer because as she says, anything that can be done outside, in the warm weather, is sure to be a winning day. So naturally, when not working in the Bloom Studio, Samantha can be found off the beaten path camping with her family, catching some sun and sand on the banks of the James River, or cuddling with her precious wiener dog, Walley. Lover of the summertime, warm weather, camping, strawberries and her family, that’s Samantha!

A personal favorite of Samantha’s when it comes to Pick a Bloom, is her morning commute on the ferry to the Bloom Studio. There just isn’t any more beautiful and tranquil way for her to start off her day. Samantha wears many hats at Pick a Bloom - photographer, customer service representative, and bloom artist, just to name a few. Her favorite aspect of the floral design business is working with Brides to ensure they have a fun, non-stressful, customer experience. Samantha also loves to get creative when it comes to options that help clients stay within their budget, while still bringing their vision for their perfect wedding day to life. Another part of the creative process Samantha rather enjoys is photography. She loves seeing the end result of her work displayed on the website and to top it off, she gets the joy of knowing it only adds to the clients‘ experience when they get to actually visualize their gorgeous blooms. Samantha’s wish is to create an unforgettable, fun, friendly and exciting process for each and every client!


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